{"id":18,"date":"2021-12-23T11:50:00","date_gmt":"2021-12-23T11:50:00","guid":{"rendered":"https:\/\/chuckwagon.co.za\/?page_id=18"},"modified":"2026-04-26T15:17:13","modified_gmt":"2026-04-26T15:17:13","slug":"about-us","status":"publish","type":"page","link":"https:\/\/chuckwagon.co.za\/?page_id=18","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18\" class=\"elementor elementor-18\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b06ac7 e-flex e-con-boxed e-con e-parent\" data-id=\"9b06ac7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fb602 elementor-widget elementor-widget-html\" data-id=\"b7fb602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"cw-about-page\">\r\n\r\n  <!-- HERO -->\r\n  <section class=\"cw-about-hero\">\r\n    <div class=\"cw-about-hero-content\">\r\n      <p class=\"cw-kicker\">ABOUT CHUCKWAGON<\/p>\r\n      <h1>Built on Fire.<br>Delivered with Intent.<\/h1>\r\n      <p>\r\n        We\u2019re not just another butcher. We curate premium cuts and niche braai products\r\n        for people who expect more from their meat.\r\n      <\/p>\r\n    <\/div>\r\n  <\/section>\r\n\r\n\r\n  <!-- STORY -->\r\n  <section class=\"cw-story\">\r\n\r\n    <div class=\"cw-story-image\"><\/div>\r\n\r\n    <div class=\"cw-story-content\">\r\n      <p class=\"cw-kicker\">OUR STORY<\/p>\r\n      <h2>Inspired by Texas.<br>Rooted in South Africa.<\/h2>\r\n\r\n      <p>Our love for fire, flavour and honest meat started around open pits and long tables.<\/p>\r\n\r\n      <p>\r\n        Chuckwagon was built on that mindset \u2014 no shortcuts, no filler, just properly\r\n        sourced, properly handled meat.\r\n      <\/p>\r\n\r\n      <div class=\"cw-highlight\">\r\n        <span>No compromise<\/span>\r\n        <strong>Ever.<\/strong>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"cw-story-cards\">\r\n\r\n      <div class=\"cw-card\">\r\n        <div class=\"cw-icon\">\r\n          <svg viewBox=\"0 0 64 64\"><path d=\"M20 12h24l8 12-20 28L12 24z\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Curated Quality<\/h3>\r\n        <p>Only what we\u2019d put on our own fire.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"cw-card\">\r\n        <div class=\"cw-icon\">\r\n          <svg viewBox=\"0 0 64 64\"><path d=\"M32 6s14 16 14 30a14 14 0 0 1-28 0C18 22 32 6 32 6z\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Built for Fire<\/h3>\r\n        <p>Flavour-first cuts. No compromise.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"cw-card\">\r\n        <div class=\"cw-icon\">\r\n          <svg viewBox=\"0 0 64 64\"><path d=\"M16 32l10 10 22-24\"\/><\/svg>\r\n        <\/div>\r\n        <h3>No Shortcuts<\/h3>\r\n        <p>No fillers. No nonsense.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"cw-card\">\r\n        <div class=\"cw-icon\">\r\n          <svg viewBox=\"0 0 64 64\"><path d=\"M10 22h34v24H10z\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Delivered Cold<\/h3>\r\n        <p>Refrigerated. Controlled. Reliable.<\/p>\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/section>\r\n\r\n\r\n  <!-- VALUES -->\r\n  <section class=\"cw-values\">\r\n\r\n    <p class=\"cw-kicker\">OUR VALUES<\/p>\r\n    <h2>What We Stand For<\/h2>\r\n\r\n    <div class=\"cw-values-grid\">\r\n\r\n      <div class=\"cw-card\">\r\n        <div class=\"cw-icon\">\r\n          <svg viewBox=\"0 0 64 64\"><path d=\"M20 12h24l8 12-20 28L12 24z\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Quality First<\/h3>\r\n        <p>We source the best, so you can cook the best.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"cw-card\">\r\n        <div class=\"cw-icon\">\r\n          <svg viewBox=\"0 0 64 64\"><path d=\"M32 6s14 16 14 30a14 14 0 0 1-28 0\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Authentic Flavour<\/h3>\r\n        <p>Real meat. Real fire. Real results.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"cw-card\">\r\n        <div class=\"cw-icon\">\r\n          <svg viewBox=\"0 0 64 64\"><path d=\"M16 32l10 10 22-24\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Honest & Transparent<\/h3>\r\n        <p>No gimmicks. No hidden extras.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"cw-card\">\r\n        <div class=\"cw-icon\">\r\n          <svg viewBox=\"0 0 64 64\"><path d=\"M32 8c8 8 12 15 12 24\"\/><\/svg>\r\n        <\/div>\r\n        <h3>Community Driven<\/h3>\r\n        <p>Built for people who love fire.<\/p>\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/section>\r\n\r\n\r\n  <!-- PROMISE -->\r\n  <section class=\"cw-promise\">\r\n    <div>\r\n      <h2>If we wouldn\u2019t put it on our fire,<br><span>we won\u2019t send it to yours.<\/span><\/h2>\r\n      <a href=\"\/shop\/\" class=\"cw-btn\">Shop Now<\/a>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<\/section>\r\n\r\n\r\n<style>\r\n\r\n\/* BASE *\/\r\n.cw-about-page{\r\n  background:#0b0b0b;\r\n  color:#eee;\r\n  font-family:Arial,sans-serif;\r\n}\r\n\r\n.cw-kicker{\r\n  color:#c65a1e;\r\n  font-weight:900;\r\n  letter-spacing:3px;\r\n  margin-bottom:14px;\r\n}\r\n\r\n\/* HERO *\/\r\n.cw-about-hero{\r\n  padding:120px 6%;\r\n  background:linear-gradient(90deg,#000,#00000088),\r\n  url('https:\/\/chuckwagon.co.za\/wp-content\/uploads\/2026\/04\/ABOUT-HERO-IMAGE.png');\r\n  background-size:cover;\r\n}\r\n\r\n.cw-about-hero h1{\r\n  font-size:clamp(48px,7vw,100px);\r\n}\r\n\r\n\/* STORY *\/\r\n.cw-story{\r\n  display:grid;\r\n  grid-template-columns:1fr 1fr 0.8fr;\r\n}\r\n\r\n.cw-story-image{\r\n  background:url('https:\/\/chuckwagon.co.za\/wp-content\/uploads\/2026\/04\/STORY-MEAT-IMAGE.png');\r\n  background-size:cover;\r\n}\r\n\r\n.cw-story-content{\r\n  padding:80px 6%;\r\n  background:#111;\r\n}\r\n\r\n\/* highlight *\/\r\n.cw-highlight{\r\n  margin-top:30px;\r\n  padding:20px;\r\n  border-left:4px solid #c65a1e;\r\n}\r\n\r\n.cw-highlight span{font-size:18px}\r\n.cw-highlight strong{font-size:34px;color:#c65a1e}\r\n\r\n\/* CARDS *\/\r\n.cw-story-cards{\r\n  padding:60px 20px;\r\n  background:#0f0f0f;\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:16px;\r\n}\r\n\r\n.cw-card{\r\n  padding:20px;\r\n  border:1px solid rgba(198,90,30,.25);\r\n  border-radius:12px;\r\n  background:rgba(255,255,255,0.02);\r\n}\r\n\r\n.cw-icon{\r\n  width:40px;\r\n  height:40px;\r\n  margin-bottom:12px;\r\n}\r\n\r\n.cw-icon svg{\r\n  stroke:#c65a1e;\r\n  fill:none;\r\n  stroke-width:2.5;\r\n}\r\n\r\n\/* VALUES *\/\r\n.cw-values{\r\n  padding:80px 6%;\r\n  text-align:center;\r\n}\r\n\r\n.cw-values-grid{\r\n  display:grid;\r\n  grid-template-columns:repeat(4,1fr);\r\n  gap:20px;\r\n  margin-top:40px;\r\n}\r\n\r\n\/* PROMISE *\/\r\n.cw-promise{\r\n  padding:100px 6%;\r\n  background:#111;\r\n  text-align:center;\r\n}\r\n\r\n.cw-promise span{color:#c65a1e}\r\n\r\n.cw-btn{\r\n  display:inline-block;\r\n  margin-top:30px;\r\n  padding:14px 30px;\r\n  background:#c65a1e;\r\n  color:#fff;\r\n  text-decoration:none;\r\n}\r\n\r\n\/* MOBILE *\/\r\n@media(max-width:950px){\r\n  .cw-story,\r\n  .cw-values-grid{\r\n    grid-template-columns:1fr;\r\n  }\r\n\r\n  .cw-story-cards{\r\n    padding:40px 20px;\r\n  }\r\n}\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT CHUCKWAGON Built on Fire.Delivered with Intent. We\u2019re not just another butcher. We curate premium cuts and niche braai products for people who expect more from<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/chuckwagon.co.za\/index.php?rest_route=\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuckwagon.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chuckwagon.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chuckwagon.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chuckwagon.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18"}],"version-history":[{"count":9,"href":"https:\/\/chuckwagon.co.za\/index.php?rest_route=\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":461,"href":"https:\/\/chuckwagon.co.za\/index.php?rest_route=\/wp\/v2\/pages\/18\/revisions\/461"}],"wp:attachment":[{"href":"https:\/\/chuckwagon.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}